Fraud and security concerns
Identity theft is still a concern for consumers when hackers break into a merchant's web site and steal names, addresses and credit card numbers. Computer security has thus become a major concern for merchants and e-commerce service providers.
Phishing
Phishing is another danger, where consumers are fooled into thinking they are dealing with a reputable retailer, when they have actually been manipulated into feeding private information to a system operated by a malicious party.
Delivery
One of the hardest areas to deal with in online shopping is the delivery of the products. Most companies offer shipping insurance in case the product is lost or damaged; however, if the buyer opts not to purchase insurance on their products, they are generally out of luck. Some shipping companies will offer refunds or compensation for the damage, but it is up to their discretion if this will happen. I
Lack of full cost disclosure
While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front as additional fees such as shipping are often not be visible until the final step in the checkout process. The problem is especially evident with cross-border purchases, where the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery such as duties and brokerage.
Hands-on Inspection
When shopping for things like Clothes or cosmetics, the consumer always is inclined to in-store shopping, for the simple reason being, in-spite of all the descriptions and images consumers prefer trying these kinds of things before buying them.
